Analysis of marketing spending.docVIP

Marketing Spending and the Volatility of Revenues and Cash Flows Marc Fischer1 Hyun Shin2 Dominique M. Hanssens3 October 2007 Please address all correspondence to Marc Fischer. 1 Assistant Professor, Institute for Innovation Research, Christian-Albrechts-University at Kiel. Contact: Christian-Albrechts-University at Kiel, Institute for Innovation Research, Westring 425, D-24098 Kiel, Germany, Phone: +49 (431) 880-1543, Fax: +49 (431) 880-1166, e-mail: marc.fischer@bwl.uni-kiel.de 2 PhD Candidate, UCLA Anderson School of Management, Los Angeles, California 90095-