农产品供应链牛鞭应的成因及对策研究.docVIP

宁波大学答题纸 （20 10—2011学年第 2 学期） 课号： 0135003 课程名称： 供应链管理专题 改卷教师： 熊伟清 学号： 1011121010 姓 名： 蒋敏敏 得 分： 农产品供应链牛鞭效应的成因及对策研究 摘要：农产品供应链的牛鞭效应是农产品供应链中的特殊现象。需求信息在农产品供应链中的变化会被多次放大，最终引起供应链最上游的菜农做出错误的决策，而这种决策不容易改变。因此，针对农产品牛鞭效应的形成机理进行研究，提出解决供应链中的牛鞭效应的对策，从而帮助农产品生产者减少成本，增加收益。 关键词：农产品；供应链；牛鞭效应；对策 0 引言 前几个月，发生了白菜几分钱贱卖，却还无人问津的现象，而菜农只能看着自己辛辛苦苦种的白菜烂在菜地里，对自己要承受的损失束手无策。一位山东的39岁菜农因为无法承受卷心菜的廉价而带来的损失而绝望自杀，这样的悲剧不得不让我们深思其中的原因。一直以来，解决“三农”问题我国现代化建设的重要任务，但类似白菜贱卖的事情层出不穷，在这个跷跷板效应菜农成为最大受害者收购商在气象领域，年是个“拉尼娜”年，其表现就是冬季气温较常年偏低，持续大范围低温、暴雪、冰冻所以蔬菜上觉得比种粮食、麦子、玉米强，同时收购白菜的人很多，因此这一行情在今年也继续被看好，在极端天气影响下，白菜上市量锐减出现泡菜危机，这一情况甚至持续到2011年年初 letters and calls, and do practical things for the masses combine good, effective through reaching people at the service of the last mile. Third, foster the development of new energy, new General Secretary XI Jinping stressed development of innovation forest restructuring, revitalization of the old industrial bases in Northeast China is the States major strategy, Central has issued comprehensive opinions of revitalizing Northeast China and other old industrial bases, the CPC Central Committee on revitalization in Northeast China were ... Vigorous determination does not waver, the work does not slacken off. Be firm with in the development has more to do with hard, and not muddle along, passive inaction. To rely on their own efforts, cant wait, cant wait, stand still. This not only provides new opportunities for development in our region, and gave us new requirements. We must seize the opportunity, full use of national policy, has to be more complicated, to start and target, give full play to the initiative of leading cadres at all levels, active, active, focusing on building new momentum for development, accelerating transformation of forest development. To implement the new development philosophy. Philosophy is the action guide, new ideas and new de