^how to write the case summary.pptVIP

Fall 2001 Case Summary and Analysis How to write the case summary What is a case? Story Real management problems Under a specific context What is the content of a case Introduction Company Background Information related to the management problems Case teaching Understand the organizational situations Identify problem(s) Analyze problem(s) Provide criteria List alternatives Compare alternatives Offer suggestions What can we get from the case teaching Enhance analytical skills Practice problem solving skills Improve communication skills Case preparation Read through the case once, go back Identify the key issues of the situation Identify the problem/opportunity to be resolved Analyze the key factors Identify alternatives Recommendations The reasons for the case summary Attract attention Persuade managers Identify problems Provide advices Action Format of the case summary Executive summary Problem Criteria Alternatives Action plan Length: less than 4 pages Case summary –executive summary Usually a paragraph Describing the relevant background information Stating the problem Making clear your recommendation (specify what to do in what time frame) An example Case summary -- problem Analyze in detail 2-3 causes of the problem you identified Length: a paragraph The example Two causes: Weak economic situations Reduced revenue Case summary -- criteria Standards used to evaluate alternatives 3 –5 criteria Explain criteria Indicate why you choose the criteria The example Maintain the current advantages reduce costs Beneficial for the long-term development of the organization Case summary -- alternatives 2-3 alternatives Analyze advantages and disadvantages based on the criteria The example Do nothing Disadvantages: high costs, harmful for long term and organizational advantages Lay off employees Advantages: reduce costs, maintain current advantages, long term development Change product structures Disadvantages: may need changes in strategies, cost reduction not obvious