调查问卷的设计与测试 .doc

Questionnaire Design and Testing Tian Xiuhua Service Survey Center of NBS August, 2008 Beijing, China Abstract: Questionnaire design aims to make respondents have a clear and comprehensive statement of questions and answer them or provide data, and also to make information obtained facilitate the data processing. Questionnaire design is an important step of survey and plays a central role in data collection process. It has a major impact on data quality. Though there are some principles in design theory, there is still a big challenge for well-designed questionnaire of enterprise survey in China. The NBS has implemented and finished the questionnaire design for enterprise and self-employed household in service industry on the basis of international corporation project, and won international specialists’ consent. This paper summarizes some principles and methods firstly, then introduces the enterprise survey questionnaire design combining the actual state of China. Enterprise and self-employed household questionnaire design are separated by different Methods of Data Collection. This paper expounds how to deal with some problems in questionnaire design process, including following aspects: code design, how to reflect the change of sample enterprises though enterprise questionnaire, and the improvement of self-employed household questionnaire from indicator to question. This paper also introduces the method and process of questionnaire testing in practice, explains the importance of choosing proper respondents and the demand of organizer’s ability. Finally, the questionnaires are amended according to the test result and suggestion from relevant experts. Keywords: questionnaire design test Questionnaire (or survey form, statistics form) is composed of a series of questions which are specially designed to get information about some subject from respondents. Questionnaire plays an important role in the process of data collection, so the design of it can affec