communication major english.docVIP

Chapter OneMass CommunicationCommunication: transmission of a message from a source to a receiver.Basic elements of communicationWho?Says what?Through which channel?To Whom?With what effect?Conditions of communicationSharing (correspondence)FeedbackThe process of creating shared meaningImportant Clause:The media so fully saturate our everyday lives that we are often unconscious of their presence, not to mention their influence.Media often reduce us to mere commodities for sale to the highest bidder.A fundamental theme of this book is that media do none of this alone. They do it with us as well as to us through mass communication, and they do it as a central—many critics and scholars say the central –cultural force in our society.Reciprocal Nature of CommunicationThere is no clear identifiable source or receiver.All the participants, or interpreters are working to create meaning by encoding and decoding messages.Definition of Mass CommunicationMass communication is the process of creating shared meaning between the mass media and their audiences.Important ClauseEncoded messages are carried by a media, that is, the means of sending information. When the medium is a technology that carries messages to a large number of people---we call it a mass media.Definition of CultureThe learned behavior of members of a given social group. Contents of CulturePatterned, repetitive ways of thinking, feeling, and actingFunctions of CultureGuide of life styleLimitation of CultureUnwilling or unable to move past patterned, repetitive ways of thinking, feeling, and acting.Writing PracticeTitle1: I will try my best to learn the mass communication betterDefinition Motivation StrategiesTranslation PracticeChinese to English:因特网被称为第四媒体，是将它作为继报刊、广播、电视之后发展起来的、并与传统大众传播媒体并存的新的媒体。实际上第四媒体是不同于大众传媒的全新的传播媒介。它包含了人类信息传播的两种基本的方式，即人际传播和大众传播，因而它的发展突破了传统大众传播模式的框架。今天因特网的触角已经延伸到了世界的几乎每一个角落，信息在网上的流通已经不再受到时间和空间的限制。世界上任何地方发生的任何事情，任何国家的任何用户的观点，只要上了网，就可以在瞬间传遍全球，而只要这一信息具有足够的价值或吸引力，就可能引起全世界的关注。在传统媒体的传播理