电话营销论文参考.docVIP

电话营销论文参考 北京时代先锋管理咨询公司电话营销研究 姓名:时昆 申请学位级别:硕士 专业:工商管理 指导教师:夏庆丰北京时代先锋管理咨询公司电话营销研究论文 摘要 在激烈的市场竞争中电话营销作为一种能够帮助公司获取更 多利润的营销模式在国外已经获得广泛地应用并取得巨大的成功. 在我国对电话营销的研究和使用还不多有待于进一步推广. 通过分析国内外电话营销的发展状况及我国管理咨询公司电话 营销现状提出发展电话营销的必要性.然后分析北京时代先锋管 理咨询公司的现状及在电话营销过程中出现的主要问题如目标客 户定位不准确数据库不精确容量小支持电话营销的系统和各 种媒介不完善电话营销流程不通畅电话营销人员素质不高电 话营销团队意识不强等.针对这些问题提出北京时代先锋管理咨询 公司战略调整的迫切性分析转变策略的可行性并提出相应的对 策即制定营销战略准确定位目标市场建立高质量的数据库 建立良好的系统和媒介支持体系规范销售流程有效管理TSR电 话营销人员.稳定销售队伍:组建支集成组合管理函队发挥每 位员工的智慧实施客户关系管理增强客户的忠诚度等.希望北 京时代先锋管理咨询公司能合理地进行电话营销提高公司的知名 度并在竞争激烈的咨询市场中逐步发展壮大.也希望对类似的企 业起到借鉴作用. 关键词:电话营销直复营销管理咨询忠诚 Abstract In the fierce market competitiontelemarketing as an marketing pattem that widely in can help the company to gain more profit have been used and obtains great SUCCESS.But in our overseas countrythe research and use of telemarketing need further promotion After analyzing the development of telemarketing and the using of telemarketing in our countrythe necessary to develop telemarketing is current referred.Then analyzed the situation of Beijing eraamppioneer management consulting corporation and the main issues arising in the course of telemarketing:such is as target customers locate inaccurate Database inaccuratesupport not systems and media are imperfect are telemarketing process is not smoothQuality of telemarketing staff highteam sense is not strongetc In light of these issuesanalyzed the urgency and feasibility of changing strategy in Beijing eraamppioneer management consulting corporation.And propose the corresponding measures in developing marketing strategies—Develop market accuratelyestablish support systemregulate the a marketing strategylocate a target good a high quality databaseestablish sales processstable sales forceform effective integrated portfolio management team to play each employeeS .5. 贵州人学颀I.论文 wisdomenhance customer loyalty through customer Relationship Management Hope and SO on. that Beijing eraamppioneer management consulting corporation will conduct telemarketing succes