电子商务中的零售产品和服务.ppt

電子商務中的零售：產品和服務 Retailing in Electronic Commerce: Products and Services 2006.03 無店頭銷售 網路銷售 郵購 電視購物 直銷?（多層行銷） 注意課題 後台作業 貨物的供應 訂單 倉儲 物流 金流 前台作業 金流 COD: Cash on Delivery Internet Marketing and Electronic Retailing (E-Tailing) Overview of e-tailing Electronic retailing (e-tailing): Retailing conducted online, over the Internet E-tailers: Those who conduct retail business over the Internet Internet Marketing and E-Tailing (cont.) Size and growth of the B2C market number of U.S. online buyers from 53.2% of all Internet users in 2001 to 6% by 2004 (90 million people purchasing online) U. S. revenues