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- 2016-10-28 发布于河北
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兴国三中高三年级英语周练
2016.10.12
一、阅读理解
A
Years ago, the American writer Kurt Vonnegut often said there was one story that would always make a million dollars: Cinderella.
In Hollywood and in today’s economy, it is more like $70 million and that is just a start. Cinderella made that amount in ticket sales when it opened last weekend. But the merchandising deals linked to the movie are also hugely valuable.
So the artistic success of the film is open to debate. What is clear, however, is the movie’s business success. It is a hit in the theaters but it is also a hit in retail(零售). And Disney widened its usual market for Cinderella products.
There are products connected to the Disney film targeted not only a little girls, but women, too. For example, the famous shoe designer Jimmy Choo partnered with Disney to create a version of Cinderella’s “glass slippers” or shoes. You can buy them for about $5,000. At that price, you would not want to lose one at the ball, even if that is the way you get your prince. Several other shoemakers also accepted Disney deals to design versions of the famous footwear.
The makeup company MAC quickly sold all its products with official links to Cinderella. But lucky buyers were soon selling the products on the online marketplace eBay for many times the original price.
HSN is a popular television and online retailer(零售商) of jewelry, clothing and objects for the home. The marketer is now an exclusive seller of Cinderella products.
So, is there anything left for the children, those people we think of as the traditional audience for the age-old fairy tale? Yes, you can find toys and other children’s products at the American retailer JC Penney. Of course, you can also visit a Disney store.
Disney also produced an animated version of Cinderella. It came out in 1950 and is considered a classic. Which do you think the Disney company does better: live action(实景真人) or animated films? Post your thoughts in the comments section.
1. Products connected to the f
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