schiffman13_tif 中山大学吴柏林教授 “广告心理学(清华大学出版社2010)”绝密资料.docVIP

Chapter 13: Subcultures and Consumer Behavior Multiple Choice Questions: In addition to segmenting markets in terms of cultural factors, marketers also segment societies into smaller _____ that consist of people who are similar in terms of their ethnic origin, customs and ways of behavior. micromarkets individual markets racial subcultures subcultures (d; Difficulty 1, p. 437) Subculture division could be based on all of the following except: race age sex none of the above (d; Difficulty 2, p. 437) A _____ is a distinct cultural group that exists as an identifiable segment within a larger, more complex society. culture subculture trait racial subculture (b; Difficulty 1, p. 438) When discussing subcultures, it is important to note that each individual could be: a member of one subculture only. a member of two subcultures only. a member of four subcultures at the most. a member of many subcultures, as there is no limit. (d; Difficulty 2, p. 438) Which of the following is not true about subcultures? subcultures are dynamic membership in each subculture will provide its own set of beliefs, values and attitudes subcultures are of interest to marketers only if they represent a desirable market subcultures are specific to the middle and lower classes (d; Difficulty 2, p. 438) Today, the white Americans make up _____ percent of the population in America. 50 60 70 85 (c; Difficulty 3, p. 439) The percentage of white Americans is expected to _____ in the year 2050. increase decrease remain at same level dramatically rise (b; Difficulty 3, p. 439) An example of a/an _____ subculture would be: Japanese, Vietnamese, French and Irish. nationality racial ethnic religious (a; Difficulty 3, p. 439, table 13-1) An example of a/an _____ subculture would be: Muslims, Hindus, Catholics and Baptists. nationality racial ethnic religious (d; Difficulty 3, p. 439, table 13-1) Which of the following states used to have a large combined minority population that beca