国际营销总结.docVIP

1.（一）SRC：the self-reference criterion: （1）SRC is an unconscious reference to one’s own cultural values, experiences, and knowledge as a basis for decisions自我参照标准是指无意识地参照个人的文化价值观、经验和知识，作为决策的依据.closely connected is ethnocentrism ,that is ,the notion that people in ones own culture, or country knows best how to do things. （2）Your self-reference criterion can prevent you from being aware of cultural differences or from recognize the importance of those differences. （3) The most effective way to control the influence of ethnocentrism and the SRC is to recognize their effects on our behavior and