《中国传媒产业结高级化研究》英文摘要.docVIP

Abstract During the worldwide economic structure adjustment, culture industry focusing on media is now becoming a more and more important part of world economy. In some developed countries, it is even the leading industry in their foreign trade and the pillar industry of their national economy. In United States and England typically, culture industry has already occupied a larger portion than the traditional manufacturing. And the core industry of culture industry today is media industry. Media product is a kind of spiritual product with ideological, that’s why a nation’s media industry demonstrates its soft power. Competition in media industry is not only an economic phenomenon, but also a cultural one. In the context of media globalization and fierce international media competition, how to promote media industry development? The growth of modern economy is structure upgrading. After the World War II, history has shown that industrial adjustment and upgrading is a must for economic development. Industrial upgrading is the choice of industrial evolution in globalization context. As a sector in national economy, media industry’s development must also follow the historical trace. That is to say, industrial upgrading is the practical choice for media industry’s development. Hi-tech is the core media of knowledge economy, the industrialization of hi-tech will promote industrial upgrading. Media industry is a knowledge-intensive industry, therefore, its survival and development rely on the utilization of hi-tech, so do its social and economic benefits. As a newly developed pillar industry, upgrading is media industry’s first choice to strengthen its status in the national economy. From the perspective of industrial structure, pillar industries usually have higher productivity than average industries, and their productivity also grow faster. Resources are scared. In order to maximize the social benefit, the industries that have faster growing productivity or larger porti