海大商务英语Unit 9 Trade Fairs - new.pptVIP

Unit 9 Trade Fairs What is a trade fair? A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products or services. Generally speaking, trade fairs are not open to the public and can only be attended by company representative and members of the press. Learning Objectives After completing this lesson, students should be able to: understand what a trade fair is about; know how to participate in a trade fair; Know how to conduct business at a trade fair What preparations should be done before a trade fair? Participation in a trade fair takes a huge amount of planning and organizing. The following guidelines are meant to provide a general overview of the preparation involved. Setting objectives Getting information Budget planning Schedule Selection of exhibits Registration Trade fair stand Stand personnel Advertising and publicity Part I Warm-up Discuss the following questions: 1. What are some famous trade fairs in China? Hints: China Import and Export Fair (Canton Fair), China Hi-Tech Fair, Beijing International Automotive Exhibition, etc. Part I Warm-up 2. What are likely to be sold at trade fairs? Hints: kitchenware tableware, general ceramics（陶瓷）, home decorations, glassware, foodstuffs, native products, medicines health products, sporting, travel recreation products, office supplies, shoes, cases bags, furniture, etc. 3.What will you do when you visit trade fairs? Hints: see a variety of goods; compare goods of different brands; collect useful information such as catalogues, price lists, etc. visit potential business partners; place orders. Learn about novelties; Gain new business partners; Participate in business meeting Part IV Viewing and Speaking Pre-viewing What aspects should be taken into consideration when attending trade fairs as an exhibitors? Hints: Choose the right trade fairs. Make sure you know what kind of customers you want to reach and what you want to achieve