Contemporary Retailing Lecture 7 Changing Retail Space - Location Strategy SLIDES.pptVIP

* 2 5 3 4 6 Site Evaluation BROAD BASED MARKET SELECTION CATCHMENT AREA ANALYSIS SITE EVALUATION “It has often been said that a few metres can make all the difference between success and failure in retailing.” (Brown, 1992). Geographic scale Checklists The most basic site assessment tool List of factors to be considered when evaluating sites for new development and / or change Components of checklist will vary according to sector, format and trading style Weighting often given to components depending on their perceived importance to a store - and an overall total produced Some key checklist