市场营销管理试.docVIP

FACULTY OF MANAGEMENT AND IT FINAL EXAMINATION Student ID 学号(in Figures) : Student ID (in Words) : Subject Code Name : Marketing Management 市场营销管理 Semester : May - August 2012 Instructor/Examiner/Lecturer : Jing Jianlin 荆建林 Duration : 2 Hours 2小时 INSTRUCTIONS TO CANDIDATES: PART A: Single Answer Question (Total 12 marks) 单项选择题（12分） PART B: Multiple Choice Question (Total 8 marks) 多项选择题（8分） PART C: Judgment error Question (Total 12 marks) 判断题（12分） PART D: Fill in the black answers (Total 8 marks) 填空题（8分） PART E: Noun Explanation Question (Total 12 m