乔布斯创新密码.ppt

There are no bullet points in a Steve Jobs presentation * Most PowerPoint slides are a confusing, convoluted mess. * This is a real PowerPoint slide used by the U.S military. If commanders can understand this, they can win the war. * Steve Jobs thinks visually about presenting ideas, products, and information. * In Apple’s design world, simplicity is the elimination of clutter. The same holds true for a Steve Jobs presentation. * * If information is presented verbally, your audience will remember 10% of the information. Attach a picture and retention goes up to 65%. * Text and images are so much more interesting than bullet points alone. * One More Thing… Don’t let the bozos get you down * Innovation takes confidence, boldness and the discipline to tune out negative voices. ? * ?Imagine how one young man with big dreams must have felt when he heard the following.? ? Of course, these statements were all directed at one time or another to Steve Jobs. * ? ? * ? Perhaps the ultimate lesson that Jobs teaches us is that innovation requires risk-taking and risk taking takes courage and a bit of craziness. See genius in your craziness. Believe in yourself and your vision and be prepared to constantly defend those beliefs. Only then will innovation be allowed to flourish and only then will you be able to lead an “insanely great” life. * * Passion fuels the rocket, but vision points the rocket to its ultimate destination.  * Principle Three: Kick start your brain. Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed Breakthrough innovation requires creativity and creativity requires that you think differently about…the way you think. * * ? The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs’ pa