富士特公司目标市营销策略研究.doc

论文题目: 富士特公司目标市场营销策略研究 专 业：高级工商管理 学员姓名：许峥 学员签名： 导师姓名：杨冬民 摘 要 【】【论文类型】应用研究Title: The Research on Target Market and Marketing strategy For Company Major: Business Administration Student:Xu Zheng Signature: Supervisor: Prof. Yang Dongmin Signature: Abstract As domestic economy sustained, rapid and healthy development, living standard of people have a very obvious increase, the demand of jewelry demand increased rapidly in the mainland . because of its appearance character and value characteristic appearance, jewelry gradually become the most popular products in domestic after houses and cars. In recent years,sales of domestic jewelry market grew at 10% a year.there is a very huge domestic consumer groups, has great market potential, China has become one of the few country which jewelry goods have the sale more than $10 billion in the world. Prosperity of the jewelry market make the competition of the jewelry industry become more and more fierce.But because of the marketing mode of domestic jewelry industry is relatively traditional And jewelry is valuable, the emerging e-commerce marketing development still not mature enough, many similar jewelry brand marketing often lack of market resources and means of competition often homogeneity, which is an important factor limiting the further development of jewelry industry. FST has been developing rapidly in recent years, the company have opened more stores in and out the province, the companys sales performance has a very promotion at the original level. But as a result of FST belongs to the company which is still growing,the overall environment of the company meet is not so clear for itself,the company also dont have clearly target market, the pertinence of marketing strategy is not strong, these have become the bottleneck of the development of the company. Therefore, realize the industry environment of company,combining with propensity