商务信函礼貌原则.doc

商务信函礼貌原则 篇一：商务信函之礼貌原则 目 录 摘要 .......................................................2 Abstract ........................................................3 第一章 礼貌的定义和原则 ........................................4 1.1礼貌和礼貌原则 ........................................4 1.2 Leech的礼貌原则综述 ....................................5 1.3 礼貌原则之六大准则.....................................5 第二章 商务信函的特点以及在实例中的运用 .........................7 2.1商务信函的特点..........................................7 2.2何谓“7C”原则以及在实例中的运 ...........................7 2.3礼貌原则在商务信函中的具体运用 ...........................10 结语 ...........................................................12 参考文献 .............................................13 摘 要 在世界各国经济贸易合作日益频繁的大背景下，商务英语信函已成为人们在经济领域中的一个重要的交际手段。它在商务活动中起着增进了解、传递信息、联系业务、处理问题等作用。能够写出一封礼貌有加的商务信函不仅是对商务工作者的一个最基本的要求，也是顺利展开商务活动的一个重要前提。礼貌，作为一种普遍的社会现象，它的主要功能是维护社会秩序，维护的友好的人际的联系，减少冲突和误解并通过礼貌的言语行为以便获得交流的目的。英国学者Geoffrey. N.leech的礼貌原则不仅适用于口头语言，同样适用于书面语体1。本文以该理论为依据，以礼貌的理论、礼貌原则性以及具体实例论述外贸函电中的应遵从的礼貌原则及礼貌用语，体现出当代外贸函电中的礼貌表现及其重要性。结合商务信函的特点，通过具体的实例分析了礼貌原则商务信函中的运用和表现，认为，礼貌原则在现今商务信函中发挥着举足轻重的作用。 关键词：礼貌原则； 外贸函电 ； 重要性 1 Abstract In the countries of the world under the background of increasingly frequent economic and trade cooperation, business letter has become an important means of communication in the field of economy. It plays in business activities to promote understanding, convey rite a letter of politeness and business letters is not only a most basic requirement for business workers, is also an important prerequisite for smooth business activities. Courtesy, as a widespread social phenomenon, its main function is to maintain social order, maintain friendly interpersonal contacts, and reduce conflict and misunderstanding through polite speech acts in order to obtain Exchange purposes2. The Politeness Principle, which was proposed by the English scholar Geoffrey. N. Leech cannot be only applied to verbal language, but also to formal style. Based on this theory, together with the c