L3 Basis of Distribution Strategy市场营销策略.docVIP

Distribution strategy [moving goods and services from producers to buyers] Decisions such as where to offer products for sale Logistics [the process of physically moving information, goods and services] ●Distribution channels ●Wholesaling ●Retailing ●Distribution channel decisions and physical distribution ● Distribution strategy Deals with the marketing activities and institutions involved in getting the right good or service to the firm’s customers. Distribution decisions involve: modes of transporation, warehousing, inventory control, order processing, and selection of marketing c