营销英语(自己理)Glossary for Marketing.docVIP

Glossary for Marketing A access (n) available entry; access to the market account executive (n) an advertising executive who looks after a particular client acquire (v) to buy; to acquire a company acquisition (n) act of buying; acquisition of a company across-the-board (adj) running an ad for five days advertise (v) to announce that something is for sale ad (n informal) short for advertisement advertisement (n) notice or announcement that something is for sale advertiser (n) person or company which advertises advertising (n) business of announcing that something is for sale; she’s in advertising age group (n) category by which target consumers are classified according to age; the product appeals to the 25-35 age group agent (n) person who represents a company AIDA Attention, Interest, Desire, Action air time (n) time given to advertising on TV or radio appeal (n) being attractive area (n) a region; his sales area is the North East art director (n) person responsible for creative work in an advertising agency artwork (n) drawings, photographs, etc. used for an advertisement, brochure, publicity material, etc. assortment (n) combination or range of goods; the wholesaler’s assortment is too wide audience (n) people who watch or listen to a TV or radio programme; this ad will not reach its target audience awareness (n) being conscious of something; the advertisement increased customer awareness B banner (n) material on which an advertising message is printed; there were banners stretched between the houses advertising the festival bargain (n) 1.agreement on price; he strikes a hard bargain 2.something cheaper than usual; that car is a real bargain battle (n) fight; there’s a circulation battle between the two newspapers behaviour (n) people’s habits and customs; we must analyse consumer behaviour below-the-line (adj) below-the-line advertising; advertising which is not paid for benefit (n) the advantage that a product brings to the consumer