论娃哈哈企业的略抉择管理.doc

目录 论娃哈哈企业的战略抉择管理·····················2 前言···········································3 绪论··································4 文献综述······························4 分析论点······························5 提出改进意见··························6 结论··································7 参考文献·······································8 论娃哈哈企业的战略抉择管理 中英文摘要 企业发展战略就是企业为寻求和维持持久竞争优势而作出的有关全局的筹划和谋略，企业要在激烈的市场竟争中适应环境的变化，准确、有效地把握在境变化中不断涌现的机遇和商机，并不断得到发展壮大，必须有明晰的企业发展战略.本文从企业战略管理的基本理论出发，应用企业战略管理的分析模方法，结合及汽车散热器制造业的行业特点，对法拉达公司在新经济形势下的企业发展战略进行研究，从而确定适合公司发展的发展战略及实施发展战略的措施，为公司的下一步发展指明了明确的方向。 关键词：好想你企业；指标；竞争优势；发展战略 Abstract: The global plan and strategy of enterprise development strategy is the enter seek and maintain a lasting competitive advantage of enterprises, to adapt to environmental changes in the fierce market competition, accurately, effectively grasp the emerging in the environment change in opportunities and business opportunities, and continue to develop, must have the enterprise development strategy clear. This paper starts with the basic theory of enterprise theory, analysis method of strategic management of enterprises with the application, and auto radiator manufacturing industry character, the company in the new economic situation of enterprise development strategy research, in order to determine the development strategy for the development of the company and the implementation of the strategy of developing measures,points out a clear direction for the further development of the company. Key words: miss you enterprise; index; competitive advantage; development strategy 前言 为什么多数中国企业的扩展是失败的？中国企业如何走出目前的增长环境？随着国际企业的大举进入，中国企业将如何面对日益激烈的竞争？这些是所有中国企业都必须正式的问题，是无法回避的问题，回避便意味这失败，意味着死亡！战略在近两年来已经成为中国企业关注的重心之一，如何制定适应企业发展的战略并有效执行是一个值得推敲的问题！ 第一章 绪论 1.1选题背景 随着经济全球化进程的加速和现代科学技术的快速发展，作为一种先进的产业组织模式和经济管理技术，一套先进的企业战略模式成为二十一世纪极被广泛认为是企业进步的阶梯，企业的战略管理尤为重要！ 1.2研究目的 为了跟好的完善企业的内部管理和企业下一步的方向确定，使得企业能把理论和实践完美的结合起来，使得企业能走的更长远！ 1.3研究方法 本文采用调查性研究方法为主，访谈法、文献调查方法为辅的研究方法。因