Identifying Market Segments and Targets.pptVIP

Identifying Market Segments and Targets The Three Major Steps in Target Marketing Bases for Segmenting Consumer Market Geographic Segmentation Demographic Segmentation Psychographic Segmentation Behavioral Segmentation Geographic Segmentation Localize 4P to fit the needs of individual regions Starbucks, Home Depot, and Wal-Mart KFC in Japan: mash potatoes, fried fish and smoked chicken. McDonald’s in Taiwan – 米堡 南部：搏感情、俗擱大碗；北部：愛嚐鮮、感時髦。 World region or country, country region, city or metro size, density, or climate Cultivate as-yet untapped geographic territory, e.g. Hampton Inns, IS Coffee →