大連茶业的现状及其发展前景分析.docVIP

大连茶产业的现状及其发展前景分析 PAGE PAGE 11 大连茶产业的现状及发展前景分析 专业班级：工商管理2班 姓 名： 陈青青 指导教师： 赵伊川 交通运输与管理学院 摘 要 茶，是我国几千年来的传统饮品；茶文化，也是伴随其中的传统文明；而茶产业，则是茶叶的普及和茶文化的弘扬所不可缺少的商业载体。然而现如今茶产业的近乎杂乱无章的的发展现状却令人堪忧，这种情况在非产茶区尤甚——品质的无标准和有标不依，对茶文化的畸形理解和不健康消费，经营理念和经营方式的滞后。为此，本文以大连作为非产茶区的典型，分析茶产业发展的现状，找出茶产业发展中存在的问题，提出解决方案，从而对我国非产茶区的茶产业发展前景做出理性分析。 关键词：大连，茶博会，茶品质，茶文化，经营模式 Abstract ?Tea is a tradition in China for thousands of years to drink; tea culture, is accompanied by one of the traditional civilization; the tea industry, it is the popularity of tea and tea culture, indispensable to promote the commercial carrier. However, the tea industry is now the development of near-chaotic situation is worrying, the situation is even worse in non-tea producing areas - the quality of non-standard and standard non-compliance, understanding of the tea culture of the abnormal and unhealthy consumption, business philosophy and the way business is lagging behind. Therefore, this article in Dalian as a non-typical tea areas, analyze the status of the development of tea industry, tea industry to identify problems and propose solutions to non-tea areas of Chinas tea industry prospects to make rational analysis. Key words: Dalian, Tea Expo, tea quality, tea culture, business model  目录 绪论………………………………………………………………………………………………..1 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc295841030 一、我国茶产业的发展 PAGEREF _Toc295841030 \h 1 HYPERLINK \l _Toc295841031 二、大连茶产业发展的现状 PAGEREF _Toc295841031 \h 1 HYPERLINK \l _Toc295841032 （一）大连茶叶的消费现状 PAGEREF _Toc295841032 \h 1 HYPERLINK \l _Toc295841033 1.消费人数递增，需求数量快速增长 PAGEREF _Toc295841033 \h 2 HYPERLINK \l _Toc295841034 2.对茶叶品种的认知和接受多元化 PAGEREF _Toc295841034 \h 3 HYPERLINK \l _Toc295841035 3.茶叶品牌意识和绿色消费意识增强 PAGEREF _Toc295841035 \h 3 HYPERLINK \l _Toc295841036 （二）大连茶叶的经营状况 PAGEREF _Toc295841036 \h 3 HYPERLINK \l _Toc295841037 1.街头零售 PAGEREF _Toc295841037 \h 3 HYPERLINK \l _Toc295841038 2.茶庄、茶馆等的发展 PAGEREF _Toc295841038 \h 3 HYPERLINK \l _Toc295841039 3.茶城的增多和完善 PAGERE