商务英语阅读C11.pptVIP

Chapter 11 Advertising Chapter 11 Advertising Lead-in What is the intention of advertising? Chapter 11 Advertising Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action Chapter 11 Advertising Different types of advertising Print advertising Outdoor advertising Chapter 11 Advertising Broadcast advertising Chapter 11 Advertising Text A Advertising and its roles Chapter 11 Advertising P1. The definition of