Marketing ase ---Product 市场营销案例分析———产品部分.docVIP

Product Product is one of the 4Ps in the marketing mix. A proper design of product not only helps differentiate the product from other competitors, but also offers superior values to customers 1. This chapter suggests a proper product design and branding strategy to Surity. Firstly, the product objective, features, and product class are proposed. Secondly, a proper branding strategy and different brand elements will be discussed. Finally, branding and product strategies in different life cycle will be suggested. Objectives of product design and branding strategies The objectives of