一个通过参数和非参数析的整合经销商营销能力性能标杆管理方法.docVIP

Industrial Marketing Management 39 (2010) 150–160 M. Billur Akdeniza,?, Tracy Gonzalez-Padronb,1, Roger J. Calantone An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses 一个通过参数和非参数分析的整合经销商营销能力性能标杆管理方法 关键词： Marketing capabilities营销能力 Benchmarking标杆管理 Data envelopment analysis数据包络分析 Stochastic frontier analysis随机前沿分析 Dealership network经销商网络 ABSTRACT The role of marketing capabilities as a source of sustainable competitive advantage has been discussed previously in the marketi