江苏省常州市西夏墅中学高中英语Unit1AdvertisingWordpower课件牛津译林版必修4摘要.ppt

* 牛津高中英语 (模块四 ·高一下学期) Word Power Unit 1 Advertising Unit 1 课件描述： 本堂课是以介绍构词法知识为主的词汇教学课。词汇是语言基础知识的重要组成部分，构词法能帮助学生提高掌握词汇的效率。但是，强调基础知识指的是语言知识的灵活运用，教师在语境中教学，学生在语境中学习，在语境中运用。 Blank-filling ____________ (advertise) are an important part of life. They use lots of ______ (attract) pictures and _______ (excite) languages to sell products or services. ________(general) speaking, there are two main types:______ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be ________(care). Advertisements attractive exciting Generally commercial truth careful