创意思维与图于形设计.docVIP

创意思维与图形设计 文／葛饶民By Ge Raomin In commercial activities，graphic design needs to be efective in its visual language in order to accurately communicate its message to consumers． To achieve this，designers need creative thinking，among which difusible thinking and retrorse thinking are of the first impo~ance．This article analyzes the various factors and methods needed to be considered during the creative graphic design． 随着现代通讯技术与传播技术的发展、人类社会迈进了信息时代，图形与传达的意义越来越重要，一个手势、一个动态、一种象征、一个符号、一种色彩都可以指导人们的行为，提醒人们注意或给以警示等。在商业活动中，图形可以把承载的信息准确传达给消费者，同时又能推广商业活动，塑造企业形象。设计师所设计的图形怎样才能发挥图形视觉语言和有效的传播信息作用呢?归纳几点： 图形要独立、易记、易