Globalization =Threats or Challenges.pptVIP

MH Bouchet/CERAM (c) Globalization = Threats or Challenges?Westminster Business School, February 15, 2008  Michel Henry Bouchet Glob@l Finance Center Who coined the term Globalization? Theodore Levitt (1925-2006) former profesor at Harvard Business School (1983) ??Globalization involves the change in technology and social behavior that allows MNCs to sell the same products worldwide under global brands?? What is Globalization all about? Worldwide extension of the market economy = Stage of capitalist development where market-based and profit-oriented forces prevail in almost eve