国际营销chapter8.pptVIP

Group works Discuss the stages of the research process in relation to the problems encountered. Give examples. Summary The basis objective of the market research function is providing management with information for more accurate decision making Customer attitudes about providing information to a researcher are culturally conditioned Foreign market information surveys must be carefully designed to elicit the desired data and at the same time not offend the respondent’s sense of privacy Summary Many foreign markets have inadequate or unreliable bases of secondary information Three keys to succ