房地产营销活动中牛鞭效应的系统动力学研究.docVIP

房地产营销活动中牛鞭效应的系统动力学研究 刘军琦 （广东技术师范学院南校区工商系讲师，广州怡乐路71号 510262 020ljqzsf@263.） [摘要与告白] 该文结合我国房地产业发展实际，从需求预测偏差、价格波动、政策变化、房地产开发的价值链和中央和地方政府利益博弈等5个方面论述了房地产营销活动中牛鞭效应的成因，探讨了对房地产营销活动中牛鞭效应进行预警和调控的理论模型与措施。 The system Dynamics resarch on real estate marketing bullshipon of Chinese Real-estate enterprise Liu junqi (lecturer of business management department of southern area Guangdong polytechnic normal university, No.71 YiLe road Guangzhou 510262 020ljqzsf@263. ) Summary: In the light of the reality of real estate industry in China,this paper analyzes the causes of real estate mar