加多宝饮料有限公司市场营销策略研究_毕业设计(论文).docVIP

学 号： 题目类型： 论 文 (设计、论文、报告) 桂林理工大学博文管理学院 毕业设计(论文) 题目：加多宝摘要 从2003年加多宝饮料公司加多宝（中国）饮料有限公司加多宝（中国）饮料有限公司加多宝（中国）饮料有限公司Student: Teacher: Abstract:From 2003 (China) proposed JDB beverage company positioning of tea beverage has fire prevention, herbal tea beverage market has experienced ten years of development, with the herbal tea market continues to mature, there have been new enterprises to join the tea beverage production and sales, in recent years the herbal tea beverage market competition gradually changed, with the increasing of purchase business to consumer, consumer demand for herbal tea beverages also gradually from the herbal tea beverage common fire prevention effect, began to move through the comparison of different brands of herbal tea in between brand reputation, product packaging, price, taste differences, to form its own purchase decision, buy the most suitable for their own herbal tea. In this paper, the JDB beverage (China) Limited company as the research object, through the network survey, enterprise network information, news gathering and other methods to collect enterprise and product information, customer feedback, analysis (China) the current marketing strategy Beverage Co., with respect to the already changed herbal tea market in the product taste, product packaging, promotional mode selection, advertising, price and other possible problems, according to survey data, and the related marketing theory, is proposed to increase the product capacity specifications to form the price gradient, use public relations to inform consumers brand replacement information and further improve product flavor, suggestion. And from the JDB (China) beverage Co., the successful positioning of products and brand switching is the Enlightenment of enterprise marketing strategy. Key words: Marketing strategy; JDB; Product strategy 目 次 摘 要 错误！未定义书签。 Abstract 错误！未定义书签。 引言 1 一、市场营销策略相关理论概