chap国际营销课件.pptVIP

Necessary to know about: (1) rural/urban population shifts (2) rates of growth (3) age levels, and (4) population control (5) rural-urban migration of world population (6) population decline and aging (7) worker shortage and immigration Knowledge about trade routes over land, sea, and air important in making marketing decisions The majority of world trade is among the most industrialized and industrializing countries of Europe, North America, and Asia Need to be aware about communication links—the underpinning of all commerce Impact of the Internet revolution especially for global market