国际市场营课件英文版chapter3.pptVIP

Chapter 3 History and Geography: Foundation of Culture 1. Lead in: an Panama issue 2.Effects of history and geography 3. Historical perceptive in global business Japanese behaviors: 1. A distribution system so difficult for an outsider to develop 2. Decisions made by consensus 3. Loyalty to family, to country, to company, and to social group 4. Cooperation 4.Subjective understanding of history History help understand why a country behaves as it does ——it helps define a nation’s “mission”, how it perceives it neighbors, and how it sees its place in the world. 5.Establish a historical perspective To understand a country’s attitudes, prejudices, and fears, it is necessary to look beyond the surface of current events to the inner subtleties of the country’s entire past for clues. 6. Geography and Global Markets 7.Climate and Topography Climate 8.Climate difference and adaptation to it Climate difference Africa Europe Adaptation to climate difference 9.Topography barrier and improvement of it Geographic barrier South America 48% is jungle and forest, 5% arable; separation by mountain ranges with high altitute of 4000m, population concentrate on outer periphery. China,Russia, India,and Canada 10.Topography barrier and improvement of it Improvement of Geographic barrier Europe English Channel Sweden-Denmark bridge South America(Argentina, Brazil,Paraguay, and Uruguay) Colonia Bridge in South America /unatlas/about/oceansofthefuture/background/seemore2.html 11.Geography, Nature, and Economic Growth 12.Geography, Nature, and Economic Growth Overcoming nature barriers, with social and environmental cost. Displacement Silt clog (in reservoir) Ecosystem 13.Geography, Nature, and Economic Growth 14.Geography in Some Typical Countries 15.Social Responsibility Environmental Management Manufacturing plants see regulations everywhere against pollution(industrial wastes) and the disposal of hazardous waste. Strengthen environmental crisis ——