商务英语Chapter2课程.pptVIP

Chapter 2 Business Writing and Envelope Addressing  商务书信和书写信封 Learning Objectives: Understand the language characteristics of business writing. Master the styles of business letters. Get familiar with the letter body writing. Learn the ways of designing the envelope addressing. Ⅰ. The Seven Principles of Writing English Business Letters There are seven principles which must be observed in writing English business letters. Since all these seven principles are begun with the letter “C”, we can call them the “ 7C’s”. 1. Consideration 2. Courtesy 3. Clarity