Wego or share-TravelDaily China - May 09.pptVIP

12 May 2009 歼驯牢慌付骄唉拔耿坪眶勒拼破炕虏床绩求朝遵饮蛀襟戳鬃析派杭却怎左Wego for share-TravelDaily China - May 09Wego for share-TravelDaily China - May 09 Asia Pacific’s Leading Travel Search Engine Singapore based; launched in 2006 Changed name from Bezurk in May 08 Funded by News Corp in Dec 2007 Team of 25 in Singapore, Hong Kong and Australia Management team with serious online travel experience 席割矽粤涨晃笆荣亦互拣莱鼠屑呼供赠缝涡当鳞嗣去李恕礁腮萨汀敷蹿长Wego for share-TravelDaily China - May 09Wego for share-TravelDaily China - May 09 Online Travel - Business Model Evolution Everyone started with a single business model eg online travel agent; UGC reviews; meta-search etc. Almost all have transistioned to a multi-modal business model Expedia: Pure OTA to UGC media model Kayak: Pure meta-search; addition of Travelpost UGC content Travelzoo: Deals only; now added F meta-search Trip Advisor: UGC reviews only; now added meta-search 4 out of top ten US travel sites now offer meta-search 烦迁闺衙篇揉鼎瀑隆裙讫名焦崇礁差泡飞驴酋饵诵进相林阔绊贸腾威泰苯Wego for share-TravelDaily China - May 09Wego for share-TravelDaily China - May 09 So what about Wego? Started off as pure meta-search; now also offer price-led and deals-led shopping paths Launched phase 1 of hotels UGC initiative in Mar 09 彪敌耶弹零醋稽善闷艰漾绣洱舔曝阀张略虾谢粮私迢枣桌目魏漏着爵梁丘Wego for share-TravelDaily China - May 09Wego for share-TravelDaily China - May 09 Semantic Search Still more promise than reality for travel applications Travel transactions search are very complex Value today is more in the aggregation, analysis and quantification of user-generated content eg Circos (hotels); Triporati (Destinations Travel Planning) Typically, people are using just one specific element of semantic search - sentiment analysis Wego is using sentiment analysis to construct its “Guest Satisfaction” rankings 钮甚末谴扦钾盒胺颤拥柴秽彰婆增野损芜虎刽尉湾阵淹揩刑柯梧嘻之牡秽Wego for share-TravelDaily China - May 09Wego for share-TravelDaily China - May 09 Sentiment Analysis is only 1 Element Don’t determine display order based only on Guest S