foreig trade correspondenc-enquirye.pptVIP

Part 3 Foreign Trade Correspondence Making Enquiries 一、商务信函基本知识Rudiments of Business Letters 二、询盘函常用词汇Basic Terms of Enquiry Letters 三、询盘函常用句型Basic Sentences of Enquiry Letters 一、商务信函基本知识 Rudiments of Business Letters ◆商务信函类型 Category ◆商务信函格式 Format ◆商务信函结构 Structure ◆商务信函写作原则 Writing Principles 商务信函类型Category of Business Letters 商务信函(函电) 1 Letter 信函 2 Telex—Teletypewriter + Exchange 电传 3 Fax—Facsimile 传真 4 E-mail—Electronic Mail 电子邮件 电邮 商务信函格式 Format of Business Letters 商务信函两种格式 (Format)： 1 完全齐头式Full block form (Block style) 2 缩进式Modified block form [with indented paragraphs] (Indented style) 商务信函结构(1) Structure of Business Letters Letterhead 信笺抬头;信头（写信人地址等） 2. Date line 写信日期 3. Reference number 文档号 4. Inside name and address 信内地址（收信人） 5. Attention line指定收信人 6. Salutation 称呼 商务信函结构(2) Structure of Business Letters 7. Subject line 事由 8. Body 正文 9. Complimentary close 结尾敬语 10. Signature 签名 11. Carbon Copy 抄送 副本 [C.C.:] 12. Enclosure notation 附件 [Enc./Encl.] 13. Postscript 附言 [P.S.] The organisational pattern of a trade enquiry The opening: 1 providing some brief information about you or your firm; 2 explaining briefly the circumstance of writing; 3 stating how you came to know about the company The middle part- to set out in detail what you are enquiring about, be it service or goods The concluding part- 1 to restate the main point of the letter; 2 to raise additional points; 3 to express the desire for establishing further business relations; 4 to mention that a prompt rely would be appreciated 商务信函写作原则Writing Principles of Business Letters 1 Courtesy 礼貌 2 Consideration 体谅 3 Completeness 完整 4 Clarity 清楚 5 Conciseness 简洁 6 Concreteness 明确 7 Correctness 正确 商务信函写作原则（1）Writing Principles of Business Letters (1) 例1： I should be pleased to discuss the building with you in greater detail if you would suggest a time convenient to you. 例2： I would be glad if you would clear this balance as soon as possible. 商务信函写作原则（2）Writing Principles of