2014南京财经大学营销与物流管理学院.pptVIP

Part 1 Introduction Since having joined the WTO, department store industry in China faces new challenges. The sales of department store was in absolute dominance in retail business with a proportion of 80% for a long time. However, as the market changed, department store industry in China fell to a low point. Does customer loyalty have an impact on department store brand image? And what should the department stores do to sustain and improve customer loyalty through improving their brand image? What are the factors which have an impact on the brand image of department stores? And how do t