intel future.docxVIP

My speech is about Intel’s future, which is mainly based on some reports on Internet, Intel Developer Forum 2010 and my own opinion, and I will also give you a conclusion of our presentation.I will talk about Intel’s future Marketing and development of Technology, and it is happening now. First, I want to talk about marketing, the more important part in this course. As we all know, Intel is the world’s largest semiconductor chip maker. There’s no doubt that its strategy is successful and it will continue using this strategy in the future, however, some small changes did take place recently and it might imply that there is an evolution in Intel’s marketing, repositioning itself ,and a move from business marketing to the average consumers. Intel does not want to be titled as just a chip maker or a microprocessor company, but a move-society-forward-by-quantum-leaps company. They want to convey this information to people, that they are already working on the next century’s innovations. Nearly 20 years ago, Intel created “Intel Inside” logo. As a result, many people just thought some parts of their computers were made by Intel, but they barely knew what else Intel was doing. It is really a tough spot. It is quite important for Intel to get people to care. Therefore, they have learned a lot from companies like Sun that offer transparency and listen to consumers. Intel wants a mix of traditional and social, and it has to be a balance for its brand. They have built a community and a conversation, and started doing that with 80,000 employees, training them in social media, giving them guidelines for how to interact with consumers. Their employees are all the best brand ambassadors for going out and talking about the company and its communities.Meanwhile, in 2009, Intel began a new branding campaign with the theme, “Sponsors of Tomorrow”. Now, let me show you some short clips of this series of TV ads.From these Ads, Intel tells the difference from daily life to Intel’s life.