schiffman15_tif 中山大学吴柏林教授 “广告心理学(清华大学出版社2010)”绝密资料.docVIP

Chapter 15: Consumer Influence and the Diffusion of Innovations Multiple Choice Questions: _____ is the process by which one person informally influences the actions or attitudes of others. Advertisement Promotion Opinion leadership Sales (c; Difficulty 1, p. 500) Opinion leadership is closest to which of the following concepts? advertising word of mouth e-mail newsletters adoption process (b; Difficulty 1, p. 500) Which of the following is not one of the elements of opinion leadership? takes place between two or more people it is informal must be a face to face interaction it is int