《社会研究方法》艾尔巴比 英文ppt Ch14.pptVIP

Chapter 14 Quantitative Data Analysis Chapter Outline Introduction Quantification of Data Univariate Analysis Subgroup Comparisons Bivariate Analysis Introduction to Multivariate Analysis Sociological Diagnostics Quantitative Analysis Numerical representation and manipulation of observations for the purpose of describing and explaining the phenomena that those observations reflect. Developing Code Categories Two basic approaches: Beginning with a coding scheme derived from the research purpose. Generate codes from the data. Student Responses That Can Be Coded “Financial Concerns” Question To c