Types of Advertising.docVIP

Types of Advertising: Retail Marketing 广告的种类：零售广告 Post fliers in areas where your target market is likely to see them. 传单要发布在你的目标受众比较可能看到的地方?? When it comes to advertising, you have many choices to get your message out. Using advertising as a part of your marketing mix for your retail business is an essential tool, but if not used strategically, it can cost your business a lot of time and money. Understanding the differences between popular advertising vehicles can be a worthwhile investment.?? 你可以有很多种广告宣传方式，而广告是市场推广的一个重要工具。但是如果没有合理利用的话，将会耗费很多的时间和金钱。因此了解一些时下流行的各种广告模式的不同之处是很必要的。 Print印刷体广告 Print advertising consists of anything from fliers and signs to newspaper and magazine ads. Fliers can be posted throughout common areas where your target market is most likely to see them. Fliers can advertise weekly specials and promotions. Signs can be posted around your location in the grass or nearby areas leading up to your store. Use signs to alert the public of your stores existence; limit the details on the sign to basic store information such as name, hours, phone number or website. When you take out an ad in a newspaper or magazine, expect much higher costs than you paid for fliers. Newspaper and magazine ads can be tricky in this age when electronic media leads customer focus. When taking out ads of this type, work closely with your sales representative to ensure your ad is placed in a section most likely to be read by your market. For example, if you own a sporting goods store, youll want to be in the sports or community section.?? 印刷体广告有很多种，可以是传单，标识牌，以及报纸和杂志上的广告。传单可以张贴在你的目标受众最容易看到的一些地方。传单可以做一些每周特价或促销的广告信息。标识牌可以放在你商店周围的草坪上或者其他地方，引领顾客光临你的商店或提醒人们这么一家店的存在。标识上的信息不能太多，一些基本信息就可以，诸如店名，营业时间，商店电话或网站网址。如果是在杂志或者报纸上投放广告的话，要清楚你将要花比传单广告多很多的钱。在如今的时代，观众往往更容易受电子媒体的导向，所以若是做这类广告，则要多花点心思。要与你公司的销售代表沟通好，确保你们投放的广告会很容易让你的潜在消费者看到。打个比方，如果你开的是一家运动品，那你的广告就应该出现在杂志或报纸的运动专栏或社区专栏。 Broadcast 电视，广播广告 Use broadcast commercials like radio and cable television ads for a more targeted communication reach