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139 Strategic experimentation: Understanding change and performance in new ventures??Original Research ArticleJournal of Business Venturing, Volume 15, Issues 5-6, September-November 2000, Pages 493-521Charlene L. Nicholls-Nixon, Arnold C. Cooper, Carolyn Y. Woo ?Close preview??|?? Purchase PDF (142 K) ??|?? Related articles??|??Related reference work articles???? AbstractAbstract | Figures/TablesFigures/Tables | ReferencesReferences Abstract This research was motivated by an interest in understanding more about the extent to which entrepreneurs initiate changes along various dimensio