全球四大管理咨询公司培训讲义毕马威案例分析大赛.pptVIP

Outline Let’s welcome the Herborist’s chief marketing officer A. Case Overview B. Situation Analysis D. Market Selection E. Strategy F. Forecast long term plan C. Markets Analysis Herborist’s Development Financial Risk Forecast Long term plan BCG+4P PEST SWOT Likert scale PROBLEM COMPANY GOAL Case Overview Situation Analysis Markets Analysis Market Selection Strategy Forecast ◆Shanghai Jahwa company was founded back to 1889 and its the largest domestic company for personal and household care products. ◆Established in1998, distinguished itself by using traditional Chinese herbal prin