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雅宝便携式数字电视商业模式分析 黄尉彬 （2004级工商管理专业） 摘要 随着2007年8月1日国家地面数字电视传输标准的出台，北京2008年元旦地面数字电视的开播及2008奥运的到来，数字化和数字电视已成为人们关注的焦点。在此背景下，数字电视产业内的竞争更是愈演愈烈。无论是节目运营商、网络运营商还是设备提供商都不愿放弃这大好的机会。虽然数字电视产业发展迅速、竞争激烈，但是各个环节却缺乏有效的商业模式来运营。这无疑限制了数字电视行业的发展。因此，如何探寻数字电视产业发展的有效的商业模式便成为一个非常有意义的课题。 本文以深圳雅宝公司为研究对象，分析雅宝公司通过怎样有效的商业模式推动便携式数字电视的发展及其对其他企业的借鉴意义。全文共分成四个部分：第一部分概述商业模式的含义、构成要素及其相互关系；第二部分描述雅宝便携式数字电视独特的商业模式；第三部分以雅宝公司的实际情况为出发点，分析雅宝便携式数字电视现有的商业模式特点及公司在此模式下所采取的竞争战略；第四部分综述了雅宝便携式数字电视商业模式的有效性、局限性及其对其他企业的借鉴意义。 关键词 商业模式；雅宝；数字电视；移动电视；竞争战略 Analysis on the Business Model of Yabo Portable Digital Television Huang Weibin (Majoring in Business Administration 2004) Abstract As the promulgation of the state standard of the terrestrial digital television transmission on August 1st, 2007, the first broadcasting of the terrestrial digital television on the New Year’s Day of 2008 in Beijing and the coming of Olympic Games of 2008, digital television and digitalization have been the focus of our people. At such a background, the competition in the digital television industry becomes more and more intense. No matter he is a program operator, a network operator or an equipment supplier; he will by no means give up this golden opportunity for making a profit. Though the digital television industry is developing fast with intense competition, its process still lacks an efficient business model to operate. Therefore, it will be a meaningful issue on how to find an efficient business model of digital television industry. The study object of this paper is Shenzhen Yabo Co., Ltd., and I’d like to explore this company’s business model and its influence on the development of portable digital televisions as well its useful experience giving to other enterprises. This paper is composed of four parts: the first part presents the definition and key elements of business model as well as their relations; the second part gives an interpretation of the unique business model of the digital television of Yabo; much more importance is att