Buiness Writing-商务英语培训01.pptxVIP

Business WritingBy Lily ZhangWays to connect with customers?Why business use email? IT IS CHEAP!FAST!CONVENIENT!FORMAL !(Compare with QQ or MSN or Web chat)Section 1Basic rules – 基本规则What is Business Writing – 什么商务写作商务写作是人用来交际的具有保留性、创造性、证据性、文本性的语言运用体系，它在人的交流活动中诞生，并随着社会的可持续发展、不断出现新的文本形式而得到完善。从商务交际原则出发，强调写作过程中注重读者的商业心理和心理接受过程，突出商务写作的特点，强调通俗易懂、简明完整、清楚正确的写作风格和原则。What is Our Purpose – 我们的目的是什么？通过学习商务英语写作，能够运用商务信函进行沟通和交流。Email sample – 邮件样本结构工整，主题明确You must have seen a lot, but just show you again ?Business Writing Basic Rules – 商务写作基本原则- Courtesy (礼貌)- Correctness (正确)- Conciseness (简明)7C- Clarity (清楚)- Concreteness (具体) - Completeness (完整)- Consideration (体谅)1 - Courtesy (礼貌)文字表达的语气上应表现出一个人的职业修养，客气而且得体。最重要的礼貌是及时回复对方，最感人的礼貌是从不怀疑甚至计较对方的坦诚。商务交往中肯定会发生意见分歧，但礼貌和沟通可能化解分歧而不影响双方的良好关系。Being very polite, even in asking the addressee to pay back the debts or refusing his demands, your letter still should be very mild and tactful.Being prompt in replying to the opposite part’s letter. The reply should usually be sent on the same day. If it is impossible for you to give a prompt reply in detail on the same day, you should write a short not to the client explaining why.Example – 举例Dear Sirs, we are sorry you have misunderstood us. (×)Dears Sirs, we are sorry we didn’t make ourselves clear. (√)We cannot understand why you have had trouble with these articles. (×)We presume that there must be some reasons for you having trouble with these articles. (√)2 - Correctness (正确)表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。Correct grammar, punctuation and spelling are basic requirements for business writing, In addition, correctness means choosing the correct level of language, and using accurate information and data.Example – 举例Enclosed is the copy of receipt. (×)Enclosed is a copy of the receipt. (√)I am looking for another sales channels. (×)I am looking for other sales channels. (√)3 - Conciseness (简明)在无损于礼貌的前提下，用尽可能少的文字清楚表达真实的意思。Effective writing