大卫·奥格威 英文版简介.pptVIP

classical quotations 大卫·奥格威经典语录 I always use my clients products. This is not toadyism but elementary good manners. 我总是用客户的产品。这并不是谄媚奉承，而是良好的基本态度。 The consumer isnt a moron;she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you cangive her. 消费者不是白痴；她是你的妻子。如果你认为只要一句广告词配上一些索然无味的形容词，就可以说服她去买任何东西，那你是在侮辱她的智慧。她要的是所有你能提供的资讯。 classical quotations 大卫·奥格威经典语录 Supposing youve got an acute appendicitis. Youve