planning a business 1.pptVIP

Introduction to Business 于波 E-mail:anxinyb123@ Mobile phone:The plan of this course in the term 1.planning a business 2.setting up a business 3.marketing 4.products and pricing 5.channels of distribution 6.promotion 7.money and banking 8.financing 9.the securities market 10.business law 11.management 12.careers in business References 《工商导论》 陈准民 高等教育出版社 《商务英语入门》任书梅 外语教学与研究出版社 Introduction to Business by Jeff Madura (Third Edition ) 东北财经大学出版社 Understanding Business by William G. Nickels (Seventh Edition ) 清华大学