禧悦餐饮CIS设计报告.docVIP

实 训 报 告 课 程 名 称: 企业形象设计与营销策划实务 课 程 代 码: 1201279 报 告 题 目: 禧悦餐饮CIS设计报告 学 院: 工商管理学院 年级/专业/班:2012级市场营销（2） 班 学 生 姓 名: ##### 学　 　号: 312012110202### 指 导 教 师: ### 成 绩: 目录 一、前言············································································1二、第一部分 1.企业概况········································································1 2.导入CIS条件分析 1）环境分析·····································································1 2）目标市场·····································································2 3）竞争情况分析································································2 4）企业自身分析································································2 三、第二部分CIS新形象 1.MI················································································3 1）企业使命 2）企业理念 3）企业口号 4）企业标语 2.BI················································································3 1）行为规范 2）经营服务 3）环境布置 4）公关活动 3.VI················································································3 企业名称 标准色：（见彩页） 标准字：禧悦餐饮（黑体） 装饰布置 四、第三部分CIS具体导入实施···············································4 1．实施目的······································································4 2．导入时间······································································4 3．形象定位······································································4 4．渗透实施······································································4 5．文化传播······································································5 五、结束语········································································5 六、附录············································································6 一 前言 CI或CIS一般译为企业识别系统，或称为企业形象战略。CI是一个社会组织为了塑造自