汉英翻译学习资料PPT第14章.pptVIP

The Translation of Text 1. advertisement 2. news 3. scientific 4. literary The Translation of Advertisement The characteristics of advertising English 1. Syntactic features of advertising English Mars a day helps you work, rest and play. (MARS CHOCOLATES) 1) Frequent use of short and simple sentences 2) Frequent use of parallel sentences 3) Frequent use of present tense 2 Lexicological features of advertising English .1) Use of simple words .2) Creativity of new words .3) Frequent use of evaluating adjectives 3 Rhetoric in advertising English .1） Similes .2） Allusions （暗指） E