国际企业管理11374.ppt

国际企业管理International business management 国际企业管理 International business 闭卷考试 成绩=平时成绩30分+期末成绩70分 教材：John D. Daniels International business-Environments and Operations 《国际商务-环境与运作》，机械工业出版社，2009 杜奇华《跨国公司与跨国经营》电子工业出版社，2008 Charles W. L. Hill. Global Business Today, 5th edition, The McGraw-Hill Companies, Inc. 2008 How toIf you make the teacher happy and strike her a deep impression with your diligence, aha……?? Miracles do occur every day. Believe it or not. So you shall ?? : Do not always fall asleep in class. I hope it’s not the teacher and the lesson that makes you dozy. Take notes. It is a must-do task. The teacher will check it irregularly. Make the teacher aware of your presence. Be active in class. Do not always hide yourself in the corner. We are not playing hide and seek. ? 国际企业管理International business Globalization and International Business 全球化与国际企业 Environmental Framework 国际环境 International Trade Theory 国际贸易理论（跨国公司投资动因） The Political Economy of International Trade 国际贸易政策（政治经济性） Regional Economic Integration 区域经济一体化 Foreign Direct Investment 对外直接投资 国际企业管理International business The Strategy of International Business 国际企业的全球化战略 Entering Foreign Market 进入国外市场 Exporting, importing and countertrade 进出口和对等贸易 The Organization of International Business 国际企业的组织机构 Marketing Globally 国际企业的营销策略 Global Manufacturing and Supply Chain Management 国际企业的跨国生产和供应链 Chapter One Globalization and International Business 第一章 全球化和国际企业 Globalization and International Business 1. International business: all commercial transactions-private and governmental; sales, investments and transportation-that take place between two or more countries. 国际商务：在两个或者两个以上国家里进行销售、投资和运输等经营活动 It may take many forms: multinational enterprises (MNE), multinational corporations (MNC), transnational corporations (TNC): 国际企业、跨国公司、多国公司 Globalization and International Business Citigroup credit cards Coca-Cola soft drinks Sony PlayStation video games McDonald’s hamburgers Starbucks coffee IKEA furnitu